It was time for an update. I wanted a new branding system that more accurately represented myself and my work. Something with a little punch, something with an undeniable human element, something a little silly, but something still solid in the design department.
I was initially a little too afraid to go with even more hand lettering and illustrations; my original branding had a clean typeface for my name. But, I knew that, in the end, this here is more who I am.