Social + print for Cape Coral’s first no-kill shelter. I built a friendly visual system, recurring content series, and ready-to-print collateral, so a small team could drive adoptions, fosters, and donations through a challenging 2020 opening.
Client:
Cape Coral Animal Shelter (first no-kill shelter in Cape Coral, FL).
Cape Coral Animal Shelter (first no-kill shelter in Cape Coral, FL).
Challenge:
Launch and sustain awareness, adoptions, and donations for a brand-new shelter—opening in March 2020—while navigating pandemic restrictions and limited on-site engagement.
Launch and sustain awareness, adoptions, and donations for a brand-new shelter—opening in March 2020—while navigating pandemic restrictions and limited on-site engagement.
Outcome:
Consistent growth in adoption/foster inquiries and donation touchpoints during the first operating year despite limited in-person interaction; the recurring series became the shelter’s ongoing content backbone and was reused for subsequent events and appeals.
Consistent growth in adoption/foster inquiries and donation touchpoints during the first operating year despite limited in-person interaction; the recurring series became the shelter’s ongoing content backbone and was reused for subsequent events and appeals.
