An elegant botanical + tarot-inflected wedding suite. I built a modular grid, icon set, and print toolkit (from invites to day-of signage) so the design feels timeless, cohesive, and easy to produce under real-world timelines.
Challenge:
Build a cohesive wedding identity that marries elegant botanicals with a subtle tarot motif—timeless, not kitsch—across multiple formats, vendors, and a tight timeline.
Build a cohesive wedding identity that marries elegant botanicals with a subtle tarot motif—timeless, not kitsch—across multiple formats, vendors, and a tight timeline.
Role:
Art direction, illustration, typography, copywriting, print production, vendor coordination.
Art direction, illustration, typography, copywriting, print production, vendor coordination.
Process:
Discovery & System: Translated the couple’s vibe words into a restrained palette (sage, charcoal, antique gold) and a serif/sans pairing. Drew a minimalist botanical line set and a tarot glyph library (The Lovers, The Star, The Sun, The Empress) to use as recurring micro-icons.
Discovery & System: Translated the couple’s vibe words into a restrained palette (sage, charcoal, antique gold) and a serif/sans pairing. Drew a minimalist botanical line set and a tarot glyph library (The Lovers, The Star, The Sun, The Empress) to use as recurring micro-icons.
Layout & Typesetting: Built a flexible grid and margins that scale from A7 cards to poster-size signage; established master styles for headlines, scripts, numerals, and small caps.
Suite Design:
Before the day: Save the date, invitation, details/RSVP (QR option), and addressing templates.
Before the day: Save the date, invitation, details/RSVP (QR option), and addressing templates.
Day-of:
Table “cards” themed to different tarot majors, place cards, welcome sign, and guest-book sign.
Table “cards” themed to different tarot majors, place cards, welcome sign, and guest-book sign.
Production:
Preflighted print-ready PDFs (bleeds, crops, ink limits), specced uncoated stock with optional gold foil for headings, gathered quotes, and created a kitting checklist for assembly.
Preflighted print-ready PDFs (bleeds, crops, ink limits), specced uncoated stock with optional gold foil for headings, gathered quotes, and created a kitting checklist for assembly.
Solution:
A modular, two-ink identity with delicate botanicals and tarot glyphs that reads refined at invitation scale and bold at signage scale. The system balances mysticism with classic typography, ensuring consistency from mailbox to reception.
A modular, two-ink identity with delicate botanicals and tarot glyphs that reads refined at invitation scale and bold at signage scale. The system balances mysticism with classic typography, ensuring consistency from mailbox to reception.
Outcome:
Delivered an on-time, stress-light suite with clean handoff to print; consistent color and type across all pieces; table cards doubled as keepsakes and became a talked-about detail at the reception.
Delivered an on-time, stress-light suite with clean handoff to print; consistent color and type across all pieces; table cards doubled as keepsakes and became a talked-about detail at the reception.
