Playful, printer-friendly stickers for Michigan EIBC. I wrote the puns and designed a 3–4 color vector system with custom die-cuts, so solar, wind, EVs, and heat pumps each get a bold, brand-tight moment at events.
Challenge:
Give Michigan EIBC a fun, instantly shareable way to spark conversations at conferences across multiple tech sectors, while staying brand-consistent and printer-friendly.
Give Michigan EIBC a fun, instantly shareable way to spark conversations at conferences across multiple tech sectors, while staying brand-consistent and printer-friendly.
Role:
Concepts, copywriting (puns), vector illustration, layout, color/specs, production handoff.
Concepts, copywriting (puns), vector illustration, layout, color/specs, production handoff.
Process:
Audience & Tone: Landed on quick-read, witty lines to match booth drive-bys (EVs, heat pumps, solar, wind).
Audience & Tone: Landed on quick-read, witty lines to match booth drive-bys (EVs, heat pumps, solar, wind).
System: Built a mini design language. Bold type, 3–4 color vectors, simple shadows/halftones, and a consistent logo lockup.
Illustration: Drew clean, friendly icons (charger, heat pump, solar panel + sun, turbines) designed to hold up at 2–4″ sizes.
Production: Created custom die-lines (circle, rounded-rect, contour cut), 1/8″ bleed, and spot white underprints for opacity on matte vinyl; delivered CMYK + PMS callouts and a kiss-cut sheet option.
Accessibility: Checked contrast at small scale and ensured legible logo placement across shapes.
Solution:
A cohesive set of pun-forward stickers that communicate complex tech with approachable vectors and high contrast—easy to hand out, easy to understand, and easy to reprint.
A cohesive set of pun-forward stickers that communicate complex tech with approachable vectors and high contrast—easy to hand out, easy to understand, and easy to reprint.
Outcome:
Strong booth pickup and member requests for reorders; designs repurposed as social graphics and slide badges thanks to the shared vector system and color limits that keep costs predictable.
Strong booth pickup and member requests for reorders; designs repurposed as social graphics and slide badges thanks to the shared vector system and color limits that keep costs predictable.
Deliverables:
4 sticker designs (print-ready PDFs + SVG), die-line files, color specs, kiss-cut sheet, and social crops.
4 sticker designs (print-ready PDFs + SVG), die-line files, color specs, kiss-cut sheet, and social crops.
