Holiday toiletry-bag gift turned into a branded unboxing. I designed pocket-fit cards and hang tags, with playful, useful copy, to guide the experience. Print-ready dielines and a kitting map kept fulfillment simple and the result delightfully ‘not so crappy.
Challenge:
Turn a practical holiday gift (toiletry bag) into a memorable brand touch, something clients and employees want to open, photograph, and actually use, without increasing unit cost or kitting complexity.
Turn a practical holiday gift (toiletry bag) into a memorable brand touch, something clients and employees want to open, photograph, and actually use, without increasing unit cost or kitting complexity.
Role:
Concept, copy platform, illustration/iconography, layout, production specs, vendor coordination.
(With Celsius Marketing and Flying Hippo.)
Concept, copy platform, illustration/iconography, layout, production specs, vendor coordination.
(With Celsius Marketing and Flying Hippo.)
Process:
Concept Platform: “The gift that keeps on giving.” Built a tone guide: playful, useful, snark.
Concept Platform: “The gift that keeps on giving.” Built a tone guide: playful, useful, snark.
System & Pieces: Designed a set of insert cards and hang tags that nest inside the bag’s compartments. Sizes matched to pockets (e.g., 2"×3.5", 2.75"×1.10", 5"×7") for a tidy unbox.
Messaging: Wrote micro-copy for each silhouette (shampoo, lotion, brush, etc.) with a helpful tip or wink + a CTA to reuse the bag for travel, gym, or emergency kits.
Visuals: Silhouetted toiletry items with bold typographic treatments so messages read at arm’s length; colorway rotates for variety but keeps brand contrast standards.
Production & Kitting: Specced durable coated stocks (finger-friendly, spill-resistant), added drill holes/slots where needed, and built a one-page kitting map so fulfillment teams could assemble quickly.
QA: Printed test runs to confirm legibility once placed behind mesh pockets; adjusted line weight and ink density to avoid show-through.
Solution:
A low-lift enhancement: pocket-sized cards + tags that transform a standard toiletry bag into a guided, witty unboxing experience. The set reinforces brand voice without extra inserts or fragile finishes.
A low-lift enhancement: pocket-sized cards + tags that transform a standard toiletry bag into a guided, witty unboxing experience. The set reinforces brand voice without extra inserts or fragile finishes.
Outcome:
Positive feedback from account teams and recipients; high “shareability” on internal channels; the insert system became a repeatable template for future seasonal gifts with swappable copy and colors.
Positive feedback from account teams and recipients; high “shareability” on internal channels; the insert system became a repeatable template for future seasonal gifts with swappable copy and colors.
Deliverables:
Card/tag set (final art + die lines), kitting diagram, press-ready PDFs.
Card/tag set (final art + die lines), kitting diagram, press-ready PDFs.
