An esoteric, feminine wine identity built for line extensions. I created a vector icon library, color system, and label architecture with a varietal ribbon (production-ready with white-ink/varnish specs) so each new SKU feels fresh but unmistakably Quiet Evocation.
Challenge:
Create a boutique wine identity that feels mystical and inviting—not gimmicky—then translate it into a scalable label system across multiple varietals.
Create a boutique wine identity that feels mystical and inviting—not gimmicky—then translate it into a scalable label system across multiple varietals.
Role:
Brand identity, illustration, packaging design, copy platform, production specs, mockups.
Brand identity, illustration, packaging design, copy platform, production specs, mockups.
Process:
Positioning & Name: Framed the brand as “ritual for the quietly weird”—small-batch, art-forward, feminine without being precious.
Positioning & Name: Framed the brand as “ritual for the quietly weird”—small-batch, art-forward, feminine without being precious.
Visual System: Drew a library of ritual/mystic vector icons (hands, moons, candles, snakes, tarot-adjacent glyphs). Established a dusk-to-dawn palette (shell pinks, lunar blues, ink black) and a serif/script pairing for warmth + intrigue.
Label Architecture: Tall front label with a circular “seal” for the mark, a dense field of icons as pattern, and a varietal ribbon at the base for color-coding. Built rules for icon density, title placement, and legal blocks.
Variants: Produced three SKUs (e.g., Carignan, Noble Rot, Blue Wine) with coordinated capsule/neck colors; palette shifts per varietal while illustration field remains cohesive for shelf recognition.
Production & Compliance: Prepared press-ready files (spot colors + CMYK), white-ink underprints for transparent bottles, and varnish zones for tactile contrast. Included TTB/legals, UPC, volume/ABV placeholders, and bleed/safe specs.
Toolkit: Delivered vector icon set, repeating pattern for shippers/merch, color/typography guide, and social/e-comm mockups.
Solution:
A modular label system that reads like an esoteric collage at a distance and rewards close inspection up-close. The shared mark + icon field builds brand memory; the bottom ribbon and capsule colors differentiate SKUs without new art each time.
A modular label system that reads like an esoteric collage at a distance and rewards close inspection up-close. The shared mark + icon field builds brand memory; the bottom ribbon and capsule colors differentiate SKUs without new art each time.
Outcome:
Cohesive shelf presence, easy line extensions, and a production-ready asset pack that printers can execute without guesswork. Strong “pick-up” appeal in mock retail tests and adaptable to limited releases or seasonal runs.
Cohesive shelf presence, easy line extensions, and a production-ready asset pack that printers can execute without guesswork. Strong “pick-up” appeal in mock retail tests and adaptable to limited releases or seasonal runs.
