While, in 2021, we're still facing some unusual times, high school students are still eagerly planning for their futures. To help get prospective students excited about attending RMCAD, we put together two promos pieces to send out to them. The first one, a lip balm package, is the "promo for the promo," and then the pièce de résistance - the backpack.
Within the packaging, you find a backpack with a blank front, and, with the provided markers, gives the student a chance to customize it and show off their creativity, all while hyping up the process for going to art school.
This project has won gold for AAF SWFL ADDYs (2022) and silver for 37th Annual Educational Advertising Awards (2022).