Year-end gift turned mini-experience: I designed the card set and copy for a ‘Chill Box’: ice-blue visuals, playful tone, and QR/Spotify codes with clear how-tos, so recipients quickly unbox, scan, and unwind.
Challenge:
Elevate a year-end client/employee gift into a small, branded experience—something easy to kit and ship, but memorable enough to spark shares and repeat use.
Elevate a year-end client/employee gift into a small, branded experience—something easy to kit and ship, but memorable enough to spark shares and repeat use.
Role:
Concept, copy platform, layout/design, iconography, production specs, vendor/kitting guidance.
(With Celsius Marketing | Interactive.)
Concept, copy platform, layout/design, iconography, production specs, vendor/kitting guidance.
(With Celsius Marketing | Interactive.)
Process:
Theme & Tone: Framed the concept around “you deserve to chill”—friendly, conversational, zero corporate stiffness.
Theme & Tone: Framed the concept around “you deserve to chill”—friendly, conversational, zero corporate stiffness.
Visual System: Built a cool-blue palette with layered ice textures; paired a relaxed script for the word “chill” with a clean sans for body copy and instructions.
Card Set:
Playlist Card: Front = Spotify Code + scan steps; back = QR code for non-Spotify users.
Insert Card: Welcome message + “what’s inside” panel with simple line icons (RTIC tumbler, ice mold, custom socks, playlist, ceramic coaster).
UX Details: Wrote micro-copy that reads like a friendly aside; added one-line scan instructions under each code; ensured high contrast and large tap targets for phone cameras.
Production/Kitting: Specced durable coated stock; standardized sizes to fit the custom box; delivered a one-page kitting map for fulfillment.
Solution:
A tidy two-card system that guides recipients from unboxing → action (scan, sip, relax). Visuals cue “cool” at a glance; copy keeps it human and light.
A tidy two-card system that guides recipients from unboxing → action (scan, sip, relax). Visuals cue “cool” at a glance; copy keeps it human and light.
Outcome:
High playlist engagement (strong scan activity week-of drop), positive client/employee feedback, and a reusable template the team adapted for the following year’s kit with minimal rework.
High playlist engagement (strong scan activity week-of drop), positive client/employee feedback, and a reusable template the team adapted for the following year’s kit with minimal rework.
