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Tyson Eye is one of the premier eye care centers in Southwest Florida, and they needed a website to reflect that. As the design lead, I wanted to not only bring modernity and cleanliness to their brand but also improve the user experience. Their main demographic is older folks with eye care needs, so this site needed easy-to-follow functionality and optimal readability & accessibility. Our dev team took care of the standard accessibility widget, while I assured all of the copy was super clear and crisp.
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