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Tyson Eye is one of the premier eye care centers in Southwest Florida, and they needed a website to reflect that. As the design lead, I wanted to not only bring a modernity and cleanliness to their brand but also improve the user experience. Their main demographic is older folks with eye care needs, so this site needed easy-to-follow functionality and optimal readability & accessibility. Our dev team took care of the standard accessibility widget, while I assured all of the copy was super clear and crisp.
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